Top memory company Dane-Elec enjoys continued success and promotes from within; Daniel Hiscocks is appointed Sales Manager to cope with increasing demand and strong market performance by Dane-Elec.

M2 PRESSWIRE-5 April 2000-DANE-ELEC: Top memory company Dane-Elec enjoys continued success and promotes from within; Daniel Hiscocks is appointed Sales Manager to cope with increasing demand and strong market performance by Dane-Elec (C)1994-2000 M2 COMMUNICATIONS LTD

RDATE:05042000

Dane-Elec (www.dane-elec.com), Europe's leading manufacturer and distributor of memory modules for home and professional computing, digital photography and telecommunications, today announces the promotion of Daniel Hiscocks to the role of Sales Manager.

Hiscocks, aged 29, has been appointed Sales Manager for Dane-Elec. Prior to joining the company in 1995, Hiscocks worked for Impact Upgrades Ltd, in an Account Executive role.

At Dane-Elec, Hiscocks will continue to build on the success that the company has achieved to date. His key challenges will be to increase Dane-Elec's market penetration and share, negotiate alliance partnerships with resellers and manufacturers and to develop the skills and knowledge of the sales team.

"The memory market is a frenetic industry and ensuring continuous supply of quality product at competitive prices is key to success. I look forward to putting into action the skills that I have learnt through my past five years within this industry and to achieving strong results and raising the profile of Dane-Elec even further within the UK IT industry," comments Daniel Hiscocks, Sales Manager, Dane-Elec.

About Dane-Elec

Founded in 1985, Dane-Elec, is Europe's premier memory distributor giving all memory purchasers both large and small immediate access to a wide choice of high quality memory and competitive market prices. Dane-Elec has built a flexible European wide network of companies with its main subsidiaries located in France, UK, Belgium, The Netherlands and Germany.

Additional information is available on the Internet at http://.www.dane-elec.com

CONTACT: Katie Oldland, Chaz Brooks Communications Tel: +44 (0)1483 277 711 Fax: +44 (0)1483 277 811 e-mail: katieo@chazb.com Brian Jones, Dane-Elec Tel: +44 (0)181 391 6900 Fax: +44 (0)181 391 4433

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